Pizza2go Vietnamese Pizza Chain

Introduction to Management Case Study: Pizza2Go This case study is fictional and has been partly built using facts from real companies.

Pizza2Go is a Vietnamese pizza chain with a network of franchises and over 50 retail stores nationally. It has been hailed as a success story since its launch in 2005. In just over a decade, Pizza2Go shares have surged more than 2500 per cent, making it one of the best performers on the market and making a lot of people wealthy. In 2016 the company generated total revenue of VND 202,747,000,000.

Background of Pizza2Go

Pizza2Go has the world's biggest pizza menu with more than 2,000 options, helping boost Pizza2Go sales to more than 1 million pizzas annually with a guarantee to Deliver pizza within 25 or 30 minutes. Pizza2Go business model is based on franchises growing sales, not profit, with head office taking a royalty from every sale as Vietnamese chomp through 20 thousand of its pizzas every week. Stores are bought and sold on a multiple of these sales, not on profit. The more stores in the network, means more sales are generated, which results in more profits for head office.

Pizza2Go