Feasibility and Potential Profitability of Pizza Lechon

INTRODUCTION

You may wonder why pizza has made a steady climb in popularity over the years and today you will never loss for a pizzeria. According to the United States department of Agriculture, pizza is one of America’s favorite foods and eating cheese is a good way of getting calcium and protein. It also states that the consumption of tomatoes may lessen your chance of getting cancer because tomatoes contain the antioxidant lycopene. Lycopene may be able to lessen your risk of developing heart disease, colorectal, stomach cancer and lung cancer. In reality, pizza can actually be a very nutritional meal that can provide adequate sustenance to our body and metabolism. Many scientists tested the impact and long term effects of pizza in our metabolism. People who eat pizza at least once a week have a smaller chance to get ill from several forms of cancer.

Like pizza, lechon is also one of the popular foods in the Philippines that every Filipino wants to eat despite of the cholesterol content of lechon. Filipinos love to eat lechon because of the aroma and the taste that last. Base on the internet, the General’s Lechon Promotions provides the users with the document that eating meal with lechon cools the human body. People who are doing hard work in the summer can take lechon food regularly to maintain their body temperature.

Background of the Study

After analyzing the result of the survey with the people of Calamba, Laguna the researchers come up to the idea of creating and generating a unique kind of pizza with the proposed name for the business “JEcolin’s Pizza Crust Lechon in Calamba, Laguna”. Pizzeria that will manufactures and sell pizza are of variation and innovations. The researchers will forward innovation through pizza lechon. Pizza lechon consists of wheat, flour, yeast, tomato, onion, salt and water. For proper results give us strong flour with high protein and carbohydrates.

Filipino have a lot of activities, their fondness of eating meals provides them energy their body. Due to this increasing demand for foods prices of basic commodities tend to go up. Now, just like an Italian, Spaniard, Romanian and Filipinos they discovered a lot of cuisine in different country to satisfy the needs of the customer; and the same time to economize.

As part of this study, the researchers conducted a survey to the people lives in Calamba, Laguna especially near SM Calamba and found out that 76% of the people are interested to taste the new and improve pizza flavor.

Statement of the Problem

　　This study aims to determine the feasibility and the potential profitability of the pizza lechon and will be the answer of the following problems.

Marketing Aspects

Who will be the target market?

Who is the closest competitors and how do they compete them?

What are the promotional strategy or marketing strategy

What are the advantages of this proposed project to the competitors?

What is the value delivery?

Technical Aspects

What would be the different condiment of the proposed project?

Where will be the appropriate location for the business?

How will the business produce quality product(s)?

How will the business maintain its availability for the consumer?

What will be the selling price of each product?

Management Aspects

What type of business organization will be the most suitable for the firm?

What will be the management structure?

What are the policies needed by the management?

How is the performance level of the employee maintained?

How long it will takes before the project goes into the operation?

Financial Aspects

How much capital is needed to finance the business?

What is the profitability level of the proposed business?

How much will be the return of the investment?

What is the source of capital?

What are the alternative strategies in financing a business?

Socio-Economic Aspects

What are the benefits and advantages it will give the environment?

What are the effects of the project to the locality, society, and economy?

What are the effects of the business to the economy and society

Is the product beneficial to the health of the consumer?

Is the product is affordable?

Significance of the Study

　　　　The researchers deemed the study to be beneficial to all. The study may contribute towards the growing body of studies on business industry.

To the Customers.The proposed study will provide knowledge to the customers to purchase the product ata low price.

To the Government.The result of these studies will help the country’s economy by contributing additional income through tax. This is beneficial because the government could help in the campaign against certain health issues. They will know and understandthe importance of lechon pizza not only in the probable financial perspective but also nutritious value, as well

To the Community.The proposed study will help in providing additional employment in the community.

To the Suppliers.The result of the proposed study will give necessary information’s to the suppliers who are in same line of business to produce more of related product.

To Future Researchers.The outcome of the proposed study will help the future researcher in their research.

Objectives of the Study

　　　　The studywhich aims to determine the feasibility of putting up a business of PIZZA LECHON at SM Calamba City has the following objectives.

Marketing Aspects

　　　　1.1 To determine the all ages could be eat and taste of Pizza Lechon.

　　　　1.2 To determine the closest competitor of the business, which is Pizza Hut has the largest percentage of the survey.

　　　　1.3 To determine the advertising program that suitable for the proposed business by having a good strategy for the progress of the business by using leaflets that will encourage the target market to eat Pizza Lechon.

　　　　1.4 To develop the product uniqueness of Pizza Lechon to other competitors, which is the dough has a chopped lechon inside and sliced toppings of pizza.

　　　　1.5 To determine the delivery vehicle that be used in bulk order.

Technical Aspects

　　　　1.1 To determine the innovation of the product by means of improving flavors.

　　　　1.2 To determine the appropriate strategy of location for the business to a community wherein people will goes by comfort ability of a customer.

　　　　1.3 To determine the product quality of the business by means of considering the first raw materials and the equipments that is going to use for the business operation.

　　　　1.4 The distribution strategies and the good communication of partnership and the workers will offer to the market to maintain the availability of the product.

　　　　1.5 To determine the selling price of each product in a suitable that customer can be afford and be satisfied in the product.

Management Aspects

1.1 To determine the appropriate business organization in a place where there is a lot of people but less competitors.

　　　　1.2 To determine the management structure in a friendly space and easy to accommodate the customers.

　　　　1.3 To determine the rules and regulation of the management.

　　　　1.4 To determine the performance level of the employees in high salary and promotion.

　　　　1.5 To determine the duration of the project in operation by means of consistency of the raw materials that are using in the product to satisfy the customers.

Financial Aspects

　　　　1.1 To obtain the finance of the business 2,000,000 capital should be needed in the said business.

　　　　1.2 To obtain the source of capital, it will come from the personal loan of the partners.

Socio-Economic Aspect

　　　　1.1 To maintain the cleanliness and orderliness of the environment,