Halina Mountain Resort

Polytechnic University of the Philippines

San Pedro Campus

Case Analysis

Business Policy and Strategy

Mylene Amil

Andrea Acesor

Milca Bulan

Krizzara Dioneda

BS in Entrepreneurial Management IV-1

I. TITLE

Halina Mountain Resort

II. POINT OF VIEW

Mr. Victor E. Herrera Sr. – Chairman of the board of Blue Heights Realty & Development Corporation

Mr. Victor E. Herrera Jr. – conducted the study and gather relevant data & information about the resorts nearby the proposed project. Source of data is Ministry of Tourism library, from the Tourist Association of Laguna.

III. TIME CONTEXT

March 1977 – Victor Herrera Jr. conducted a study to take a look at the resorts nearby and gather data and information about their possible competitors.

IV. STATEMENT OF THE PROBLEM

How would Mr. Victor Herrera acquire funds to pursue his Halina Mountain Resort Project?

V. OBJECTIVES

• To compete favorably against the established resort in the area

• To envision the project to surpass the existing resorts in the point of location

• To be the first resort to be reached in Laguna coming from Metro Manila.

• To serve as an attractive welcome point that can leave a first and lasting impression to tourists.

VI. FACTS

o Strengths

• First resort that could be reached in Laguna coming from Metro Manila

• First