Features of Crm Software

Future predictions of CRM 2016

Features of CRM software

Marketing automation: Automation of sales prospects using the system, the system might automatically send them marketing materials, typically via social media or email, with the goal of converting a sales lead into a full-fledged customer.

Sales force automation: Prevents duplication of efforts between a salesperson and a customer. A CRM system automatically tracks all contacts and follow-ups.

Contact center automation: constitute pre-recorded audio that assists in customer problem-solving and information dissemination. Various software tools that integrate with the agent's desktop tools can handle customer requests in order to cut down the time of calls and simplify customer service processes.

Geolocation technology, or location-based services: Creation of geographic marketing campaigns based on customers' locations. Provides integration with popular location-based GPS apps. Helpful in networking and identifying location based sales prospects.

Major Vendors in CRM :

Real Madrid

Real Madrid is a famous football club in Spain. It boasts a fan base of 450 million globally,

Challenges leading to CRM solution

• Huge fan base spread across the world
• Real Madrid only had a one-way communication, without any ability to gather feedback from fans.

Dynamics solution

• Fan Engagement Platform- Captures every interaction with fans like mobile check-ins at stadiums, fans profile and merchandize bought and analyze the data. Provision of a personal QR code for a loyalty in-stadium offers. Sending promotions while watching matches.
• Extended Video Platform – It is hosted on Azure platform , contains collection of new and historic videos , previous real Madrid matches. Search option with many filtering options to select videos.

• Consumer Apps – Mobile interactive app for iOS, Android, and Windows platforms, was created using the .NET Framework with Microsoft Visual Studio 2013. Fans access the app on their mobile apps , tablets or wearable devices search about the players and statistics about the football games and players. Simplified registration through Facebook
• Creating near-real-time marketing campaigns – Making a user profile of fans offer targeted and customized marketing campaigns which ultimately helps in increasing club revenues.
• Planning Seat prices based on the status of players