Walt Disney Built His Company and to Try to Find the Pattern in His Creative Endeavors.

1. PURPOSE

a. To be able to understand, to look at the way in which Walt Disney built his company and to try to find the pattern in his creative endeavors.

b. To know what happened to Disney during Eisner's reign and how he faced the situations and problems.

2. STATEMENT OF THE PROBLEM

3. METHODS OF ANALYSIS

a. SWOT ANALYSIS

b. Porter's 5 Force Model

c. Financial Ratio (Income statement & Balance sheet)

4. ALTERNATIVE COURSES OF ACTION

a. Developing a total quality management process is important in furthering Disney.

b. They should have goals to develop media that is desirable and captivating by all.

c. Disney should concentrate on value added projects and seek to divest areas that are not in their primary concentration and that are not performing to their standard benchmark.

5. RECOMMENDATION

6. OUTLINE OF THE ACTION PLAN

• 1983- Ronald Miller implemented the turnaround strategy

• 1983- Touchstone brought out Splash

• Decmeber 1984- Michael Eisner with Frank Wells and Roy Disney II planned Disney's Future.

• 1989- Disney-MGM Studio Theme Park would open

• 1992- Since the studio was so popular, Disney announced that it will double its size

• The company looked at food concession business.

• 1988- the company announced plans for Splash Mountain at Disneyland.

• 1985- Eisner announced a collaboration with George Lucas

• 1992- Disney expects to develop 10,000 more hotel rooms.

• 1990- Disney announced a proposal to develop the Long Beach Site as the center for a Disney Sea Theme Park

• December 1985- Eisner announced the decision to build what became a $2.1 billion Euro Disney theme park and resort complex.

• 1987- Disney signed a 10-year agreement with Sears to develop clothing and toys.

METHODS OF ANALYSIS: