Threshold Sports Harvard Case Study

it was Oct. 24, 2002 and David Chauner, CEO of Threshold sports, looked at the racing road bike in the corner of his office. It had been several days since he had had time to go on a ride, and he was eager to get outside for a spin. Ever since the beginning of June, when Threshold Sports had kicked off the 2002 Pro Cycleing Tour seasonwith the First Union Series in Philadelphia, Chauner and his team had been running full speed ahead to ensure the summer schedule operated without a hitch. That left little time for riding.

Nevertheless, Chauner's frustration with his frentic schedule melted away as he read the recent favorable media coverage of the 2002 Pro Cycleing Tour (PCT), a network of bike races taht Threshold Sports, a cycleing avent management and marketing company was building out across America. Since the next day was the first time the Threshold Sports Board of Directors was meeting after the 2002 season,