The Playroom Distributors

Established company “The Playroom distributors”

Why us? Our competitive advantage:

• China manufactured

• 10 years experience, worked with Bayko and Hornby Railways, hence credible

• Unique product with exclusive agreements for Hamleys

• Why Christmas – boom will allow to prove our credibility and potentially develop further relationships (especially given our product ensures customer retention – Explain HOW)

• Quality goods and service provision

• After-sale support

• Delayed payment contract (free credit)

Birmingham (address + contact)

• Funnel – large segment of eligible population and enquiry

Strengths

Market leader

Global Exposure (opportunity to expand beyond UK)

Strong trusted relationship with the suppliers

High product quality

Toys are still in demand even in low economy status Weaknesses

Segment restriction

Complex manufacturing channel

Opportunities

Long-term prospects

Threats

Brexit – limited growth due to restricted immigration opportunities

Exchange rate for UK market

Further wages rise in China increase manufacturing https://www.cnbc.com/2017/02/27/chinese-wages-rise-made-in-china-isnt-so-cheap-anymore.html

BUDGET

Penetration pricing

RRP/Penetration Pricing *McDonalds

PRODUCT

WHY THIS PRODUCT/IDEAS?

• Construction toys segment is the largest among toys and gender neutral hence maximised

• Supported by films (insert reviews from IMDB and Amazon DVDs)

• Flexibility in building – following directions or do on own

Features

Characters and what contains

Sweetpea

Norman

Snowball

Buddy

Gidget

Mel

Pops

Chloe

Max

Leonard

Duke

Big Package will contain with the dimensions of the box 25x25x10cm:

• Think walls (3 walls 24,5x15x0,3cm , 1 floor 24,5x24,5x0,3)

• Window (3 windows)

• Stickers set

• Furniture and other items (eg fridge)

• Pet (5-7,5 cm where 5cm are most animals)

Small Packages with the dimensions of 10x10x10:

• Pet (5-7,5 cm where 5cm are most animals)

Accessories:

• Keyrings 2-3 cm

Material and costs

• Plastic – acrylonitrile butadiene styrene

• Rubber

• Clay

• Decoration

• Packaging

• Production

• Fixed Licensing + Royalty 20%

• Warehousing