Social Media’s Influence on Business-To-Business Sales Performance

Hello Professor and Classmates!!! My name is Erica a native of Atlanta, GA and a bachelor graduate from Alabama State University. I graduated with my degree as Cum Laude in December of 2016, which was one of the best days of my life I must say so myself. Very excited about starting my graduate career at the awesome SNHU and I plan to work hard to complete with my masters. One of the reasons I chose to study business with a concentration in healthcare is because I plan on opening my own rehabilitation center in the future. Very interested in learning the PROS and CONS of being a business owner and the different obstacles that I would never have considered if not introduce to the studies my college offers. This class will prepare me, give good insight and will get me ready to be successful in my future business endeavors.

It is important to study business so that we are prepared and knowledgeable on how to handle different situations that we may face while opening businesses and working for them. The business world is changing daily, it has changed so much even in the last few years and social media has played a big part of that. Some businesses have thrived from social media, when I sit and think how we may not have known anything about a lot of the businesses that we do now if it was not for social media and its impact. Technology is playing a very big part of the successes of business and I plan to use this as an advantage for my company. I will differentiate myself from competition by offering my clients virtual therapy from services like speech therapy and physical therapy. Allowing my business to thrive by offering a unique in home virtual therapy to give the flexibility of privacy or to those who just don’t have the time or convenience to physically go to a facility for rehabilitation. According to research “Consumers are rapidly adopting social media services into their daily lives—this is demonstrated by the growth in the number of users worldwide and by the ubiquity of social media usage in commercial circles globally during the past several years.” (Rodriguez, Peterson, and Krishnan 2012)