Seven Eleven Market Analysis
By: OmarFarruqi • August 11, 2014 • Essay • 253 Words (2 Pages) • 1,453 Views
the market analysis of seven Eleven that relate to the growing of business.Assignment 2 (Group Assignment)
Course: Global Marketing (MKT651/656)
Topic of Project Paper: An Emerging towards Global Marketing Management – (Malaysian company perspective) – Students can choose any established MNc, GLC or International company in Malaysia..
Suggested report contents
Chapter One:
Introduction and background of the company – (inclusive historical of earlier expansion to other market / host country , situational analysis if applicable.
Chapter Two:
Main product or services
Market size, market share, competition and etc ( domestic and international market)
Chapter Three:
Analysis on – how the company manage the marketing in global perspective.
a)
b) Territory design ( if applicable)
c) Benefit and company compensation plan
d) Measuring and evaluating the sales performance
Chapter Four:
Conclusion
...