Safkey - Secure Your Life

SafKey-Secure Your Life

Starr Jackson, Monique Allen, Benjamin Simecka and Robin Williams

MKT/438

January 9, 2017

Professor Donald Gregory

SafKey- Secure Your Life

Take hold of the latest security technology!  This easy to use keyless entry lock is equipped with a three finger print recognition and voice recognition design.  Your SafKey lock is accessible with your android compatible app. SafKey is convenient for vision impaired, handicap or anyone with a busy life style. SafKey has 24 hour on call customer service for your convenience. Try SafKey and stay safe.

SafKey’s design is unique because it allows finger print recognition in three places on the lock.  The finger print recognition is not obvious to visitors approaching the door allowing for privacy because of SafKey’s unique metal and alloy design. Should a user’s finger print be unrecognizable, the app will immediately ask for voice recognition upon the third try and allow entry.

SafKey’s design fits all doors and is easily installed just as any other deadbolt lock. User will have 24 hour on call service for emergencies that can directly call for an emergency lock smith should the need arrive.  SafKey is compatible with iPhone and Androids as well as most other smart phones.

In the world of the technologically advanced, paid media would seemingly be a thing of the past. We may be well aware of reasons why paid media may not be the best option, but the question is, why is it still a good option?  Paid media allows the owner to control and consistency of the message the viewers read.

When good content is created it “adds value for consumers” and entices them to share the content they have consumed (Fawzi, 2015).  Paid content may be used as an educational tool that helps express a point. Paid content is easily trackable across various platforms and can be used to obtain more views of the content which leads to earrings; “In todays marketing mix, owned, earned and paid play very nicely together and give us access to a new audience” (Fawzi, 2015).

        SafKey appears on third party media and is getting people to talk about why it is such a good product.  The influencers are Pop-A-Lock, Insta-lock, as well as ADT lock.  Everyday it is being mention through events and conferences.  The prospects are massive and through the publicity campaign it is being encouraged to use SafKey.  The campaign is encouraging the consumers that it is worth trying out.  The impact of the earned media is going to be measureable, which will require a budget in order to achieve the predicted outcome.  A tweet from an important influencer in the market has mentioned the brand SafKey, Scoop. It; Twitter: @Gdecugis.

        Our product will mention SafKey on various websites about their product, research, and resources.  A byline authored by May Hudson, was placed on a blog about SafKey.   Earned media is a critical element when we integrate Twitter, blogs, and Facebook. The advantages are the combination of the three.  Once SafKey is mentioned by the publicity campaign by introducing to the audience through writing about it and sharing it will gain the momentum in hoping that something will happen.  We will not sit back hoping passively that recognition will be granted but by having a great publishing campaign and endorsements of ADT-Lock, Pop-A-Lock, and Insta-Lock.  

Owned media is exactly that, media you own and have control of. Examples of owned media would be a website, Facebook page or Twitter page. Our Lock Company is going to start a Facebook page to promote the company and its products, specifically Safkey (Seitel, 2001).

        The Lock Company will have a Facebook page with the Profile picture being our company logo and the cover photo being a nice picture of the SafKey lock on someone’s home. In the about section the company moto/vision statement will be given. A link to the company’s website will be given as well.

        A series of post will made to introduce and promote the new lock, SafKey. First will be various pictures of the new product. Followed by a short video clip of you women pulling out of her driveway then stopping, picking up her phone, clicking on the Safkey app and asking, “Did I lock my front door.” The app will answer, “The door is not locked, would you like me to lock it for you?” The woman replies, “Yes.” Then app makes a “locking the door” sound and the voice confirms, “Your door has been locked.”