Saebe Markeitng Business Case.

BUSINESS CASE

In partial fulfillment of the course requirement in BAC106

Lorenzo, Harris P.

Garcia, Jose Luis Andres A.

I.  Problem Statement

• How would Saebe Company maximize their assets of they are going to implement an e-commerce operation?

II. Statement of the Objective

• The use of social media and other e-commerce sites to promulgate new and existing products.
• To carry out effective implemented operations to maximize their own assets to persuade their target market.
• To get the current target market of Saebe and establish a competitive advantage among competitors.
• To make the category known to the market and Re – position its identity.

III. Areas of Consideration

1. Strength

• The products that we offer are everyday necessities, of which it is also made with quality natural ingredients which is attractive to customers looking for natural products.

2. Weaknesses

• Saebe lacks proper identity as to its positioning.
• Sæbe only caters to the Class A Filipinos. Although we have both physical and online stores, we lack proper promotion (advertisements, member cards, discounts). Since we also target the Class A Filipinos, our prices could be perceived as too expensive compared to our competitors.

3. Opportunities         

• We cater to Class A Filipinos who have the means to buy all of our products, the products we offer are also everyday necessities (for our target market, at least). Bath soaps, shampoos, and lotions are everyday items for our Rockwell moms. Our stalls are also found in malls where our target market spends most of their time.

4. Threats

• Our competitors offer their products at much lower prices, and cater to a broader range of consumers.

IV. Assumptions

• Launching a new product that targets to our target market.
• The effectiveness of social media in promoting our products
• The possibility of widening of target market not limited to “Rockwell moms” in the future.
• The product is not well communicated to the target market as it lacks promotional ads and the like.
• Saebe is not using the social media platform effectively, as it can use this as a platform for advertising.
• As for the brand itself, it lacks identity and does not properly position its objective to the target market.

V. Alternative Courses of Action

• To launch a product that helps “Rockwell moms” maintain their figure even after giving birth, because their products mainly focuses on hair care, skin care and bath.
• The persuade loyal customers to buy the new product and would likely recommend it to their “kumares”
• To expand our products to cater baby care products so that our target market of “Rockwell moms” would have a pair.
• Re-positioning of brand positioning statement to “For mothers, by a mother”.

VI. Analysis 

• Mostly of our competitors have a wide target of market ranging to Men and female of all ages.
• Having our focus to “Rockwell moms” is generally a good thing because mostly active persons in the class a ranging from 25-55 years old are mostly mothers.

VII. Conclusion

• The expansion of our market with the addition of baby products is a step up to the company because the target market will probably look products for their babies because mostly mothers of those age will have young children

VIII. Plan of Action

• As for Promotional, before launching our new product, since we are a class A company, we can have a one to two months of product testing to one of our Mom model that would be the living proof that our new product is indeed effective and safe so that our target market would be delighted to buy our product.

The Assurance of our quality must be the best priority of the company since the ingredients of the products are organic, the process must be tedious and must exceed quality controls yet still in compliance with the objectives to give quality products from packaging to the product itself. Since mostly of the moms are very active to social media, we would very likely be active in the use of our social media accounts and would be entertaining questions thru direct messages an as to the stalls we are going to give brochures so that they will be able to have a knowledge of our products.