Offer Choices Between Extremes

Offer choices between extremes- do this very carefully, it can backfire!

 Use strong terms to convey a specific connotation.

 Define a topic by using contrasting terms. (i.e. define happy by showing how sad

one might be if they chose something else.)

 Include allegories to famous works in order to provide strong examples or in order

that your reader will draw comparisons from the work to the experience you are

describing. Allegories have the ability to make your reader feel that they are "on

the same page" as you. It draws them in.

 Be very precise when choosing modifiers (adjectives and adverbs). Choose

specific words that clearly express your sentiment.

 Acknowledging a weakness in your argument can work to your advantage.

Show how you will use that same weakness to overcome an obstacle.

 Use persuasive devices: name calling, generalizations, bandwagon, glittering

generalities, loaded terms, etc.

 Use personal experiences to support your claims. Not only do these give

evidence to enhance your argument, but they also allow the audience to