Of the Perodua Company's Marketing Objectives

One of the Perodua Company's marketing objectives is to increase their market share by increasing the promotion effort. For example, when there is a special occasion, the company will offer the different promotion such as Merdeka promotion. In order to expand the awareness of their brand, the company active in engage in sponsorship for other organization's contest. For example, the Perodua sponsored Viva for DiGi's 50/50 contest to drive more consumers' attention to Viva.

Another marketing objective of the Perodua is to provide a better service to Perodua's car owner for the purpose of strengthening the customer relationship. Currently, Perodua come out with the "One–hour Superservis" concept. This can create more value to the customer by providing a reliable service in a shorter time.

Besides that, another marketing objective of Perodua is to gain a better competitive advantage to place themselves in a better position in the automobile industry both locally and globally. The major competitive advantage of the Perodua is the car manufactured by them. This is because they can offer a car with a stylish design and modern features, fuel efficiency, safety and quality recognize with an affordable price.

On the other hand, environmental responsibility is also one of the marketing objectives for the Perodua Company. Product that manufactured by Perodua is fuel efficiency therefore it will reduce the consumption of the fuel resources. Apart from that, the emission of carbon