Marketing Case

1. Needs:

• Transportation

1. Wants:

• Travel with on a plane
• Travel business class / first class economy class
• If offer food on the plane
• If they give a refund w a delay

1. Demands:

• High demands on flights with Pegasus airlines because of low pricing.

Question 2.

• You get a flight ticket to go from A to B
• A seat
• There is food on the plane
• They take care of your luggage
• They offer a user-friendly website which doesn’t take much time and efforts to buy a ticket
• if customers book early (60 days) they receive further savings while those who book later pay the maximum current fare offered by competitors.
• Pegasus has also developed a credit/loyalty card (the Pegasus Plus Card), which offers customers a range of benefits including insurance rate reductions.
• in the case of a delay greater than three hours, a refund of the ticket and (ii) in the case of a delay greater than five hours, a refund and a free ticket.

Pegasus airlines puts effort and time in their services for the costumers. The costumers give Pegasus airlines profit by buying their tickets. Costumers are spending time on their services.

Question 3.

A marketing concept. Pegasus makes a costumer first approach.

‘’ it involves making sure Pegasus is continually developing to meet passenger expectations and priorities.’’

Question 4.

delivering low prices with a high-quality service experience.

Question 5.

They will succeed if they adjust themselves for the need of costumers. They always should offer economical flights. This can be done with efficiency. For example they can lower their quality for lower prices.