Line of Business Segmentation

Line of Business

The Wood Empire Company Limited (WE) is a small size wood trading company, which established at the early of 2017 in Bangkok, Thailand. The owner has experienced from his family from China for 2 generations in Thailand. The company just registered in a couple year ago after it was only a regular sawmill for 50 years. There is an office with a showroom in Bangkok and a small factory in Northern of Thailand. Wood Empire Co., Ltd. provides majority products as solid Golden teak wood in the market. Its core products present all parts of a house that can make out of wood such as doors, windows, flooring, stairs, and decorating wood.

Products and raw material of WE mostly come from Northern part of Thailand where only one area to get the golden teak in the world. There are less than 10 countries in the world can grow teak where are Thailand and the closet area. This makes the teak products become a precious material for housing and decorating in the world. Teak price is very high when compared to other hardwood material which make the teak products become popular only in a niche market.

I work for WE as a sale engineering director who mostly acts like a sale director and especially for the large project that needs an engineering background to manage. I separated WE’s products into two categories as WE house products and custom products. The first type, WE can produce by ourselves at the factory, but another type of product we need to