Libyan Arab Foreign Bank Vs Bakers Trust Company

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 PROJECT WORK.

THE COCA COLA COMPANY.

COURSE TITLE:  BUSINESS RESEARCH FOR DECISION MAKING.

COURSE CODE:   MGT 600

JEREMIAH DONKOR

STUDENT ID:  18B8988769

INSTRUCTOR: Jeff Ohanaja

DUE DATE: DECEMBER 4, 2018.

                                                       ABSTRACT

The study was aimed at analyzing publicly a Fortune 500 Company and develop assessment of the corporate strategy and its ability to increase competitive advantage. Since the project didn’t specify any company or firm, I scanned through the first 100 companies and chose to comprehensively analysis The Coca Cola Company. Coca cola is said to be one of the oldest company always showing up in the list of companies. The study was conducted considering Coca Cola’s most recent SEC Form -10k Annual Report and Form DEF-14A Proxy Statement with much attention on Management discussion and analysis (MD&A). The information for this project was obtained through research, library resources and academic peer-reviewed articles .

                                                     Table Of Contents

Abstract….............................2

Table Of Contents …………………………………3

1. Introduction Of Coca Cola Company…………………………………………5
2. Annual Report And Proxy Statement……………………………………..…  6

1. SEC Form 10-K Annual Report……………………………………...6
2. Form DEF – 14A……………………………………6

3.1 Competitors….………………………………………………...7

3.2 Industry…………………………….…7

3.3 Vendors……………………………………………………8

3.4 Customers …………………………………………………………………9

3.5 Governmental Entities ………………………………………………………………............9

      3.6 Communities ………………………………………………………………………...10

      4.1 Shareholders……………………………………………………………………..11

      4.2 Board of Directors………………………………………………………………….11

      4.3 Management……………………………………………………………………….12

1. Employees…………………………………………………………………………..13

       5.1 SWOT Analysis…………………………………………………………………….14

       5.2 Strength………………………………………………………………………14

       5.3 Weakness……………………………………………………………14

       5.4 Opportunity………………………………………………………….14

       5.5 Threats………………………………………………………………………..14

      6.1 Conclusion ……………………………………………………………..14

           References………………………………………………………………15

                                  The Coca Cola Company.

                                         1. Introduction

  In the course of this present day, many  recently developed companies are anticipated in to being and due to these the competition is also getting bigger fleetly. In view of this cause they have constant competitions. In approximate activities the new companies may not advance into existence but the rivalry in the middleof the surviving companies is increasing more and more. The carbonated firm is mostly upset with this specific problem difficulty. The Companies have to endlessly participate escorted by their competitors to acquire sound sales portion and strong earnings. In order to have competitive advantage over other companies, a company has to be aware of its situation with the competitor’s place inside the market.

The project title is “TO STUDY HOW COCA COLA CAN INCREASE COMPETITIVE ADVANTAGE OVER OTHER COMPANIES”

I was actually expecting Coca Cola to show up within the list of the first fifty (50) companies of the Fortune 500 company list recorded this year, but to my surprise it was rated 87th. Most of Coca Cola competitors are currently leading in competitive advantage in the world, especially PepsiCo, which is now rated 45th in the list( fortune.com/fortune500/) . From this, we can say competitive advantage is a concept describing attributes that allow an organization to outperform its competitors. In order for a company like Coca cola to increase competitive advantage, we will have to compare Coca Cola with the company which is at the top position in that industry. With that, It will be very simple, know what is the strength and weakness of the Company and the company will try rectify the problems in order to increase their performance to reach and to beat out that other company which they are competing with.

                          2. Annual Report And Proxy Statement

                                 2.1 SEC Form 10-k Annual Report

This form shows a detailed picture of a company’s business, in this case Coca Cola, the risk it faces, the operations and financial results for a fiscal year. Coca Cola as a public company in US is required to produce a Form 10-K each year and file it with US Security And Exchange Commission (SEC). With respect to this, the SEC rules requires the company to send an annual report to their shareholders when they are holding annual meetings to elect members of their board of directors. There is a lot of overlaps in the requirement for the 10-K and annual report to shareholders but there are also important differences. The 10-K typically includes more detailed information than the annual report to shareholders. The annual report to shareholders, the 10-K sometimes appears as a colorful, glossy publication. In previous decades, Coca Cola however, simply use to file their 10-K and send it as their annual report to shareholders as the same document(http://www.annualreports.com/HostedData/AnnualReportArchive/c/NYSE_CCE_2015.PDF).

                                                     2.2 Form DEF – 14A

“Proxy Statement” is another name for Form DEF-14A. This form is intended to furnish security holders with adequate information to be able to vote confidently at an upcoming shareholder’s meeting. It’s the most commonly used with an annual meeting proxy and filed in advance of the company’s annual meeting. The state must filed with the Security and Exchange commission (SEC) by or on behalf of Coca Cola’s soliciting shareholders vote. Under the securities and exchange Act 1934, Form DEF 14A ensures that shareholders of Coca cola receive crucial voting information including, when and where a shareholder meeting will be held; voting information and procedures; revocability of proxies; procedure for submitting stockholder proposals; background on Coca Cola nominated directors; top shareholders and holding details; potential conflicts of interest among directors; board and executive compensation, with details including perquisites; audit fees and committee; and other important details. When Coca Cola distributes its definitive proxy statement to its shareholders, it’s also filed with a SEC. It therefore becomes public record, available for everyone to view on the SEC online filing system. (https://www.sec.gov/Archives/edgar/data/1018724/000119312518121077/d514607ddef14a.htm)

                Factoring coca cola’s recent SEC Form -10K Annual report and Form DEF 14A proxy statement, the company can be comprehensively analyzed by obtaining and assessing information from both external and internal stakeholders. These information will assist in assessing Coca cola strategy and competitive positioning in the following area;

3.1 COMPETITORS.

 A research and analysis of competition is one of the most significant elements of an in-depth market analysis. A competitive analysis enables you to assess the strength and weakness of your competitors. Coca Cola, a company that developed in 1886, has the most known and admired trademark around the world. Yet, they face competitors that differ with individual categories in their territories. The most significant competitive factors impacting their business include advertising and marketing, brand image, product offerings that meet consumer preferences and trends, new product and packaging, innovations, pricing and cost inputs. Management of cold drink equipment, including coolers and vending machines, is also a competitive factor. Coca Cola face strong competition from companies that produce and sell competing products to a retail sector that is consolidating and in which buyers are able to choose freely between their products and those of their competitors. Some of their competitors include the local bottlers and distributors of competing products and manufacturers of private-label products such as distributors of PepsiCo, Inc., Nestle S.A, Group Dannove S.A, and other private label products (Porter.M.(1980) . Although Coca Cola owns production sites, telecommunications and infrastructure and distribution centers. In certain areas of their territories, they sell products against which they compete in other territories. Coca Cola also boast of US $90.094 billion assets and 123,200 employees which their primary business is marketing, producing and distributing products of The Coca Cola Company (TCCC).