How Attractive Is the Distance only System to Golfers and to Courses

1. How attractive is the Distance Only System to golfers and to courses?

For playing with Distance Only System, a device that tells golfers how far they are from the green. The golfer scrolled to the hole that he was playing, stood over or near his ball, and read the yardage to the green on the xCaddie's digital readout. Distance Only device is easy to use and explain while full device may require some support from the golf course. Product appeals to golfers who want to improve their game. The research shows that only 22 percent of all golfers regularly score better than 90 for 18 holes on a regulation length course. 60 percent of golfers' shots end up short of the green and 10 percent go past the green. Golfers underestimate the distance to the green. Judging the distance to the green and choosing the right club for that distance are common challenges for many golfers, from beginner to experienced players.

So far, over a dozen of new courses had adopted in Distance Only System. There are several benefits for both golfers and courses noted as below:

A. Better golf: By knowing the exact distance to the green, golfers were more likely to choose the appropriate club, leading to more accurate shots and lower scores.

B. Improve pace by play: The xCaddie eliminated the need to search for yardage markers or sprinkler heads.

C. Affordability: The GolfLogix system was affordable for all types of courses.

D. Portability: The size of the xCaddie unit made it convenient and unobtrusive.

E. Ease of use: Operating the Distance Only xCaddie was virtually self-explanatory.

F. Ease of installation: Making the system operational required no effort on the part of

course personnel and did not interfere with normal course operations.

Gauging the distance to the green and deciding which club to use increase the length of the game, since most low-tech methods employed require the player to pace off distances from fixed elements on the course to determine correct distances. Courses that have adopted the systems consistently report the average length of play to be reduced by 20 to 30 minutes per round. This is a critical concern to courses since they wish to maximize the number of rounds played during peak times. 70% of public course golfers reported slow play as their number-one complaint.

The closest comparative product can exceed $250,000 to outfit 80 carts with Cart-Mounted systems. By comparison the GolfLogix product is exceptionally cost effective for courses when considering both the set-up and monthly lease fees. Physical dimensions of product are compact and it is lightweight. Can be stored in pocket during play or clipped to belt verses cart mounted systems. Provides perfect accuracy for judging distance since reading is taken with product directly over the ball where ever it is on the course, versus a reading from a cart mounted systems where the distance from the cart to the ball can add additional margins of error in calculations.

They offered a compelling value proposition to golfers and courses. According to the survey by GolfLogix team, 50 golfers who had used the Distance Only System on a trial basis, over 90% reported that it was easy to use, and over 80 percent reported that they would regularly use the system if it were available on the courses they played.

2. How attractive is the Complete System to golfers and to courses?

For playing with Complete System, which additionally allows golfers to track how far and exactly as they hit the ball with each club and how they take putts on each hole. First of All, before each shock, golfers check the distance to the green, select the club and press enter over the ball. Then, on the green, scrolling to Putter and press enter over the ball. Finish putting out and then enter the total number of putts. Finally, confirm or edit the score and press enter to make corrections.

There are more benefits to golfers and courses achieved by an upgrade of this Complete System as below:

A. Performance statistics: Use of the Complete System allowed the golfer to capture data on shot distances, shot accuracy, fairways hit, greens hit, number of putts, and so on.

B. Game history: After each round, the golfer received a full-color, post-game printout.

C. Personalized Web site: After each round, a golfer's performance data were uploaded to a personal Web site maintained by GolfLogix, allowing for further analysis.

D. An aid to teaching: Teaching pros could evaluate a golfer's ability and progress over time by analyzing his performance statistics and post-game printouts, helping to focus lessons on the areas most in need of improvement.

The performance tracking capabilities provide useful date to the golfer about shot distances, shot accuracy, fairways hit, greens hit and number of putts, to name a few. Most golfers have a skewed sense of how well they hit the ball. They remember really good shots andreally bad shots, but have no sense of the shots in between. The number of puts per round is a mystery to most golfers and as a result, they work to improve the wrong areas. It is imperative