Hong Kong Disneyland Business Strategy

This strategic business plan provides an in-depth analysis of Aspial Corporation Limited s Strategic Business Units (SBU) that offers unique designs of jewellery for most discerning women who appreciates the finer things in life. Aspial is the only listed jeweller with a network of boutiques in Singapore. Having the most international jewellery retail across the island, Aspial has exclusive r ights for some of the worlds most prestigious brands like Balocchi Preziosi, Laurentia, and K DI KUORE. With unsurpassed service and quality standards, it has a strong portfolio of four brands: Aspial, Lee Hwa, Goldheart and CITIGEMS. The introduction o f Aspials current situation is provided followed by the external and internal analysis of the industry. The external analysis uses the PEST to identify key environmental forces and trends while in the internal section, the TOWS analyses the organisations competencies and capabilities, as well as the various strategies when different factors are combined. Implications are then included to outline the possibilities which are affecting or in favour of the company. Secondly, short and