High Recognition of the Brand

SWOT Analysis – M & S

Strengths

High recognition of the brand

Marks and Spencer’s is the giant of the UK’s high street is known by everyone in the market for the quality it is providing in the past years. The brand value is high as the customers who go to the high street prefer to go to Marks and Spencer’s as they can finish the whole shopping in a go.

Wide variety of products

Marks and Spencer’s had a variety of products in every store which helps the customers to choose the best. At the moment Marks and Spencer’s has more than 1200 suppliers. Other super markets fail to produce wide variety of products, which indirectly helps Marks and Spencer’s .

Weaknesses

Bad publicity as non-trendy store

Marks and Spencer has a draw back in the market as the organisation is out fashioned and non-trendy. Even though Marks and Spencer has wide range of products and different brands the general people has a wrong assumption that men’s wear and women’s wear are only for the aged people not for the teenagers and young people. These wrong assumptions are making the business low. The management should develop new strategies to focus on the sales for the young people.

Manual working increases the costs

Marks and Spencer’s had a backdrop of following old techniques rather than following the new techniques which increase the different aspects such as money, time etc. The main drawback of Marks and Spencer not utilising the technology is that manual work increases the cost and reduces the work efficiency, it is recommended to Marks and Spencer to use the new techniques instead of increasing the manual hours and manual costs for trading. There is no doubt that manual working increases cost.

Opportunities

Market segmentation

Marks and Spencer has the opportunity to increase the technique of market segmentation by increasing its branches all over the places which will increase the business, in general marks and Spencer mainly have the mega stores all over the places but they dint concentrate on splitting the customers according to the area of interest. Marks and Spencer also has the opportunity by dividing the customers by establishing small shops which will reduce the maintenance cost and increase the profits as the manual power will gradually decrease when compared to mega stores.

Internalisation

Increasing the global presence of the business. The picture has changed since then at the moment Marks and Spencer has about 70,000 employees in 900 stores all over the world with above 300 stores worldwide and 600 stores in the UK.  Marks and Spencer can go ahead by increasing globally as it has significant purchasing power. It is a good idea to increase the Franchise as Marks and Spencer has a good reputation all over the world and it origins from the land of costly brands.

Threats