Global Strategies

Global strategies

There is a variety of possible strategies employed by media –based companies with a desire to participate in the global market. According to Sanchez Tabernero, there are four areas: 1 the creation of national and international media products, 2 scale economies and diversification, 3 seeking opportunities and attractive markets, and 4 moving towards internationalization in a series of stages. And here are the stages:

1. building a strong domestic position. There are three different possibilities: building a presence as a strong national company; highly specialized companies that are leaders in a specific sector; and regional groups that acquire or develop media in the capital city of a nation and other large urban areas.

2. initial presence in international arena. In this stage, the company moves outside of domestic borders, wither making a small entry into a single country or pursuing a larger strategu. Content products may simply be repackaged or modified , or new content may be created for entry