Effect of Channel Integration.

Effect of channel integration

1 SEM and social network. A post (for example, new product review) will engage people to search more about the topic. A social network can also build links to increase web page rank.

2 SEM and display. For example, Google provides a new type of campaign called "Search network with Display Select" [1]. The ads can show up when people search for terms on Google search that match the keywords.

3 SEM and mobile. More than half of search clicks happened on mobile devices. There was even a new term created called "Mobile SEO". The design, content and even the url must be considered seriously for mobile devices.

4 Display and social network. Social network helps display ads to restart social audience, and to increase brand engagement.

5 Display and mobile. Consider the popularity of mobile devices. More and more display ads will show on mobile devices. Not only showing the ads, the time and location sensitive data from mobile device can help to fine tune the display ads.

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