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Digital Marketing - Linkedin Social Networking

By:   •  January 16, 2019  •  Exam  •  1,929 Words (8 Pages)  •  874 Views

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Unit 3

Social Network

I have chosen a LinkedIn for my social networking assignment. LinkedIn allows me to follow and be followed by people with the same interests, industry, education, and job. I can build my professional profile and make wide range of business partners and potential employers. I use LinkedIn only for academic and job purposes, not for my personal life.

I follow 77 people which break down as follows:

40 students, people who I know

6 industrial papers, magazines and journals

6 business/marketing professionals

6 market research agencies

20 large organisations

I am planning to work more on my profile to improve it and to build my connections with other people who are either businessman or businesswomen or have wide knowledge of marketing, economy and business.  I am following many businesswoman and women’s organisations as it is very inspiring to watch and observe ladies who are so successful and it motivates me a lot.

In the future I am looking to work in the international business industry and by following very well-known businessman and businesswoman I can be up to date with any changes in industry. I can also check job offers and build my connections with others which gives me a chance and opportunity to go into industry.

I have been commenting my teacher’s posts on Facebook digital marketing group and some of my colleagues respond to that. I also left some comments on LinkedIn

Link to my LinkedIn profile:

https://www.linkedin.com/in/dominika-serwin-232580165/

Who have I chosen?

Why have I chosen them?

Industry Papers, Magazines, Journals

The Times

https://www.linkedin.com/company/the-new-york-times/

I have chosen this journal because it is a very big company and they have specialist from every industry. A characteristic feature of the daily is the existence of a special trust committee that oversees the substantive level and political independence of the journal - the committee consists of people enjoying public trust.

The Economist

https://www.linkedin.com/company/the-economist/

The newspaper was founded by him specifically to work for free trade (specifically to speed up the repeal of the provisions on corn and import duties). The weekly's mission is to promote free trade, globalization, cultural liberalism and individual freedom. Opinions on international news, politics, business, science.

Forbes

https://www.linkedin.com/company/forbes-magazine/

Articles on finance, industry, investing and marketing topics which keeps me up to date.

American business biweekly founded in 1917 by B.C. Forbes.

Insider

https://www.linkedin.com/company/insiderdigital/

It is Scottish business magazine about business. I have chosen it because I live here and I want to know what is happening I business life around me.

Marie Claire

https://www.linkedin.com/company/marie-claire/

Magazine for women about women: fashion, work, cosmetics, culture and modern times. And because I am a women and I am interested in all of those, I have chosen to follow this magazine.

Marketing/Business Professionals

Tara Hunt

https://www.linkedin.com/in/missrogue/

Pioneer in online marketing and authority on online communities. Tara Hunt was named the Most Influential Woman in the World of Technology (Fast Company) and the Person of Warta Attention (Woman to Watch) by Entrepreneur Magazine. She has been working in the field of research, strategy and digital marketing for over 16 years. I have chosen her because she is an expert in her industry and she is very inspiring person who I can learn from.

Richard Branson

https://www.linkedin.com/in/rbranson/

I have chosen him because I his voice is matter in international business. Very successful businessman, his brand grew rapidly during 1980s, British entrepreneur, billionaire, creator of over 400 Virgin Group companies. In the 2016 ranking, Forbes magazine valued its assets at $ 4.9 billion.

Bill Gates

https://www.linkedin.com/in/williamhgates/

I have chosen him because he is a very inspiring person. Gates belongs to the most-known entrepreneurs of the IT revolution period. I would like to learn from people like him.

Martyna Wojciechowska

https://www.linkedin.com/in/martyna-wojciechowska-94a6a046/

Polish TV presenter, journalist, traveller and writer. editor-in-chief of the Polish edition of National Geographic and National Geographic Traveller Very inspiring person, she is proving and keep repeating that

‘Impossible does not exist’. After having problems with her spine, she began the project of conquering the Crown of the Earth, the highest mountains of each continent, starting with Mont Blanc. I would like to learn from her experience and strength.

Oprah Winfrey

https://www.linkedin.com/in/owinfrey/

Oprah began her career as a 22-year-old at a local television station in Nashville. She was the first black woman who was allowed in front of the camera in this city. Global media leader, philanthropist, actress and producent.

My favourite quote of hers is: ‘Be thankful for what you have; you'll end up having more. If you concentrate on what you don't have, you will never, ever have enough.’ It reminds me of how much I have got and that I should appreciate that.

Paulina Smaszcz- Kurzajewska

https://www.linkedin.com/in/paulina-smaszcz-kurzajewska-732762111/

Polish journalist and presenter, manager of strategic public relations projects, academic and workshop lecturer, engaged in work for women through interactive workshops, motivational lectures, lectures and conference panels. I would like to join her courses or trainings in the future and learn from her experience.

Market Research Agencies

Radius Globas Research

https://www.linkedin.com/company/radius-global-market-research/

Radius Global is a Market Research Company skilled at providing best in class market research services. It is global. I have chosen it because it is good to check statistics about market research.

Beyond Analysis

https://www.linkedin.com/company/beyond-analysis/

Marketing and advertising, I have chosen this agency because a good research agency can be a window to a wide world of consumption. If you make the right decision, a lot of it will brighten up and straighten out the many paths that your company is following.

Goodman Lantern

https://www.linkedin.com/company/rajanand-biz/

Global agency, I have chosen them because they are an expert of conducting consumer and shopper research.

The Yard Creative

https://www.linkedin.com/company/the-yard-creative/

I have chosen this agency because they show exact data regarding the receipt of the offer by customers. Thanks to them I will find out which properties and features of the product or service are the highest rated. Analyses and conclusions drawn by the agencies will help me gain valuable knowledge about which brand-related elements should be continued, maintained and developed, and the actions of which will be more beneficial to abandon.

IHS Markit

https://www.linkedin.com/company/ihsmarkit/

I have chosen this agency because their main specialty is shopper research, directly related to the analysis of the place of sale. They use non-invasive observations of buyer behaviour, analyse their decision-making behaviour in the store and link this knowledge with declarative data. Thanks to the combination of two areas, they obtain a full picture of consumer shopping motivation. Based on the results of research, they recommend solutions aimed at effective impact on sales.

Circle Research

https://www.linkedin.com/company/circle-research/

I have chosen them because they conduct research using the latest technologies and a fresh approach to new research problems.

  It is one of the few research companies and consultancy agencies in the UK, which particularly cares about the confidentiality of projects, as well as data protection through the non-engagement of external entities to execute orders.

Vision one Insight& Research

https://www.linkedin.com/company/vision-one-research/

I have chosen them because They offer a full set of marketing and social research. They run international projects. They use different techniques of research and analysis, both quantitative and qualitative. They design, implement and provide reports along with recommendations and consulting.

Large Organisations

Google LLT

https://www.linkedin.com/company/google/

I have chosen them because Google is the first place to look for information nowadays. And it is for free. American company in the IT industry. Its flagship product is Google search engine, and the declared mission - to catalogue global information resources and make them widely available and useful.

BBC News

https://www.linkedin.com/company/bbc-news/

Excellent information channel through which I can obtain valuable information to thrive in many areas of business. like: technology, trade, world economic etc.

TED Conferences

https://www.linkedin.com/company/ted-conferences/

Global community, welcoming people from every discipline and culture who seek a deeper understanding of the world. I have chosen them because I have watched many videos from TED conferences and it has been very helpful and inspiring.

UN Women

https://www.linkedin.com/company/un-women/

UN Women is the global champion for gender equality, working to develop and uphold standards and create an environment in which every woman and girl can exercise her human rights and live up to her full potential. I have chosen them because I would like to support organisations rom women.

Apple

https://www.linkedin.com/company/apple/

I have chosen Apple because is one of the best leaders in world market. Unveils progressive marketing. Uses latest technological components to their devices which are making their devices one of the best in the world.

International Association of Woman

https://www.linkedin.com/company/iawomenhq/

I have chosen this organisation because I think it might help me in my future job, it is online professional networking platform that provides nearly one million women with the forum, education, and services to thrive in an interconnected world.

National Association of Professional Women

https://www.linkedin.com/company/napw/

This is another organisation for women which I chose to follow, it is the

 largest, most-recognized networking organization of professional women in the country, spanning virtually every industry and profession

Women Leader

https://www.linkedin.com/company/woman-leader/

I have chosen this organisation because it might be helpful for me in the future. WOMAN LEADER is a non-profit focused on promoting and making women visible in the professional environment and educating girls for the future.

Integrating Women Leaders Foundation

https://www.linkedin.com/company/integrating-woman-leaders-foundation/

Professional Training & Coaching for women organisation for women who have achieved success within their sector. I have chosen them because I would like to participate in one of their trainings.

ABSL Poland

https://www.linkedin.com/company/association-of-business-service-leaders-in-poland-absl-/

The Association of Business Service Leaders is a leading organization representing the business services sector in Poland. I have chosen them because I would like to apply for a job in this company in the future.

Hilton

https://www.linkedin.com/company/hilton/

I have chosen Hilton, because I have been working for this chain in the past and in the future, I might try to apply for different positions. Hilton is worldwide well-known hotel chain. With its 600 + properties is considerably successful chain mainly because their thriving loyalty program of Hilton Honours.

Samsung Electronics

https://www.linkedin.com/company/samsung-electronics/

I have chosen them because I would like to be up to date with their innovative products. Samsung is the so-called challenger to the Apple company. Their High-Tech devices are known for their innovative build in cameras which are very attractive and popular among many bloggers and youtubers.

HBO

https://www.linkedin.com/company/hbo/

Investing lots of money to entertainment and shows to attract millions of viewers to see it. Advertisement is a key to create a profit. There is a big room for talented people who wants to work in the business of this kind, that is why I have chosen them- it might help me to get experience.

Nike

https://www.linkedin.com/company/nike/

 I have chosen them because it is Shoe and snickers designer who is taking care of comfort of hundreds of millions of people feet. This trade mark has got high stake in world economy and their profit is from selling the licence of their brand across the world.

Citi

https://www.linkedin.com/company/citi/

Financial services very well-know and trusted, global. I have chosen them because I am very interested to work in financial industry in the future.

The Coca-Cola Company

https://www.linkedin.com/company/the-coca-cola-company/

Trade mark which knows almost entire world. They started as a drink company, but nowadays, company is involved also in many other business activities. I have chosen them because it is a big opportunity for young business starters or marketing professions.

Amazon

https://www.linkedin.com/company/amazon/

After eBay, the biggest online retailer. It provides big opportunity to start up online business. I have chosen them because I would like to try to open my own business in the future.

Microsoft

https://www.linkedin.com/company/microsoft/

The biggest PC producer in the world. I have chosen them because this segment of the business provides opportunity for young IT talents to use their advanced technologies to create new software and boost compute’s power.

UNICEF

https://www.linkedin.com/company/unicef/

Non-profit organisation but also very well-known in the wold. Providing healthcare and food to children from poor countries. I have chosen them because I would like to support organisations like this.

PKP polish railways

https://www.linkedin.com/company/pkp-polskie-linie-kolejowe-sa/

KP Polish Railway Lines Company is a manager of national rail network. I have chosen them because I polish railways is growing very quickly and it is one of my chances to look for a job once I will go back to my country.

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