Digital Business Essay

Digital Business Essay

Introduction, explain what the technology is and talk about mobile eye acquired by intel and are currently leading along with other companies

The current situation according to all thee companies as they believe they will be enetering the market as soon as 2021 etc etc etc

From this we will talk about 5 year forecast

Society, business and economic

10 year forecast

Society business and economic

Problems why investing in this technology

What I believe Taxi and public transport services, where as commercial vehicles will take a long time to enter the markets

Now, it is all good and well however diving further into the research on autonomous cars. It seems it will take a lotlonger than 10 years to enter the market. There are four main problems

Safety and testing, legislation and infrastructure, Artificial Intelligence,

Within the next 30 years, autonomous vehicle technology will be present in 75% of vehicles, dominating  commercial and ride-sharing industries.

Introduction

What is ‘automated driving’? The Society of Automotive Engineers International’s new standard – an internationally recognised standard – identifies six different levels of driving automation from Level 0 to Level 5. Ordinary cars with no automated driving functions fall under Level 0, whereas fully automated vehicles in which the automated driving system performs the entire dynamic driving task (DDT) without any constraints are categorised as Level 5.

The level of driving automation in cars currently available on the market is either Level 1, in which stand-alone functions (such as automatic parking systems) assist human drivers, or Level 2, in which a combination of advanced functions perform part of the dynamic driving task. Such driver assistance functions belong to an early stage of driving automation. Today, automotive makers are competing to advance beyond that stage and develop Level 3 or 4 technologies for the realisation of full-fledged automated driving.

CURRENT

• Evidence shows that all car manufacturers are very much focusing on autonomous features and driverless cars
• Currently, America is leading the way! California has licensed testing of AV’s on public roads (March 2nd 2018) with 50 companies testing 300 vehicles
• Tesla indicated significant advancement, stating (2015) their driverless car available in the market by 2018, BUT has faced regulatory issues pushing this back 3 years
• 24 million cars equipped with MobileEye today
• MobileEye building global digital map (REM) - VW integrated MobileEye camera based mapping in cars
• Hardware present in most modern cars
• Technology is limited to accident prevention and drive assist functions - today the automotive world is just on level 2
• Driving software greater commercial environments (L3/4) - 30% Rio Tinto trucks driverless, controlled by offshore operator

FIVE YEARS
Car manufacturers and software experts have been portraying all sorts of interest in autonomous features, with some forecasts, as shown here.

Mobile eye announced to bring a fully self driving car L4 system on to the market for use in a variety of cars in 2019

Ford announced plans to offer fully self driving vehicles by 2021- no steering wheels or pedals but only aimed at fleets and driving services - 7 years longer before available to public. However, BMW have claimed their iNext self driving model will be available to the public by 2021

VW first self driving car to appear in the market 2019

Audi America, General Motors  and Nissan have all released statements saying that their self driving cars will be available by 2020

These forecasts are highlighting the clear focus that car manufacturers and technology experts have on autonomous technology. This being said, after some lengthy research, we can conclude that these are massively optimistic and rather unrealistic. The legislation and infrastructural constraints involved are huge, meaning we are a long way off. But, the positive implications to autonomous cars are significant, and we are predicting that these forecasts could well be met eventually. Progression will be gradual and uneven across both commercial and consumer markets. Our ten year forecast will give you a further insight into this.

Transition unlikely to happen over night, or within five years. It will be a gradual and uneven across commercial and consumer markets. L5 offers substantial cost savings .

TEN YEARS

• Mass licensing approval of fully autonomous vehicles for use on public roads predicted to be approved by UK, USA, as well as majority of MEDC Government’s by 2030.
• Goldman Sachs projected the market for advanced driver assistance systems and autonomous vehicles would grow worldwide from +/- $3 billion in 2015 to $96 billion in 2025 and $290 billion in 2035.
• Intel estimates the economy-wide impact of autonomous vehicles could be as large as $7 trillion by 2050
• Influx of self-driving cars will trigger growth in ride-sharing services such as Uber and Lyft, causing new-car sales to plummet by 2030 - personal vehicle market to shrink by as much as 30% due to the combination of ride sharing driven by autonomous vehicle technology.  
• Predicted 25% less car accidents, will result in lesser road congestion, as well as disruption to car insurance industry

10 Year Forecast:

• Mass licensing approval of autonomous vehicle software for use on public roads predicted to be approved by UK Government by 2030.

Economic Impacts:

• UK Government further predict the driverless technology market is set to be worth as much as £50 billion to the UK economy by 2035.
• However, Goldman Sachs projected the market for advanced driver assistance systems and autonomous vehicles would grow worldwide from +/- $3 billion in 2015 to $96 billion in 2025 and $290 billion in 2035.

Commercial:

• Uber indicated in a tweet that it expects Uber fleets to be driverless by 2030 - Fully electric and autonomous ubers would operate so inexpensively and independently that we predict the personal vehicle market to shrink by as much as 30%.  
• Driver assisted systems (ie.Park assist, Hands-free steering, Advanced camera Intuitive ABS), to be standard feature in  

Dashboard extra appliances sold worldwide

Lucy work on Script:

Intro:

Autonomous cars and the technology surrounding such a phenomenon have been acknowledged worldwide, with evidence portraying that this once futuristic dream is soon becoming a reality.

The Society of Automotive Engineers International has identified six different levels of driving automation (L0 to L5), Ordinary cars with no automated driving functions fall under Level 0, whereas fully automated vehicles in which the automated driving system performs the entire dynamic driving task (DDT) without any constraints are categorised as Level 5.

Today, most cars fall into level 1 or 2, however, most manufacturers are competing to extend beyond this stage and hoping to develop level 3 or 4 technology.

It is important to differentiate between commercial and mass consumer market for this prediction, as the commercial, or vehicle using service, is showing much faster progress, with some even pushing up to level 3 or 4 in the next years.

Example: 30% Rio Tinto trucks said to be autonomous by 2019 – controlled by an external operator (RioTinto.com).