Crispy Mushroom Case Study

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EXECUTIVE SUMMARY

        This business is based on partnership where it consists of four members which is hold important positions in the company such as General Manager, Administration Manager, Marketing Manager, Operational Manager and Financial Manager. The business capital is amounted to RM89,015 where the total contribution of each member is RM22,254 and the rest RM98,463 is from Maybank loan.

        Crispy Mushroom is one of the most popular fresh mushrooms in our company. Fresh Mushroom with tagline “Quality is our priority” is located at Batu Caves, Selangor.  Fresh Mushroom is a company which focuses on food production and manufacturing in Malaysia. Differences in taste and flavour make this crispy mushroom looks interesting and suitable to serve for any occasion. The crispy and texture gives an opportunity to this mushroom to be one of marketable product as people love simple and unique things especially about food. Moreover, the simple steps and ingredients give a lot of benefits to our company and we are highly confident that our market can be easily developed and spread in Malaysia or can be exported to another country.

        To make it more attractive and interesting, we decided to make some innovation by implying our creativity and modern element in this mushroom making. Nowadays, mushroom can be cook using additional flour.  The flour can make the mushroom more crispy and the taste will be delicious. We produce our owe flour that will make the mushroom crispy and will maintain it in hour.  

        Moreover, our company also renew it into flavour that can might be a new attraction to people.  Normally people who work during office hour and students do not have much time for breakfast. So, with our new innovation, they can just grab a packet of kerepek mushroom with different fillings and go to work. It is easy and simple as that.  

        With loan given as a support from Maybank, we are hoping and wishing to make Fresh Mushroom and co. able to achieve outstanding demand from consumer. Our business is expected to commence on 2015 and our vision is to make our company a well-known, established and satisfied by our customer in order to expand our mushroom product to attract other country to deal with us with a better price. This will be realized by the full cooperation and efforts among the partners to promote company.

Based on the objectives above, we are venturing into food industry.  Mushroom production has the potential of being a profitable business if it is done in modern way with large scale and systematically managed.

We will expect that our business will become more developed in the near future because with the new innovation in our Mushroom.  The demand will increase not only during any occasion but it might be a new daily snack. This will give more advantages for us to make our product more profitable and stable in the long run.

INTRODUCTION

1. Company’s Name

        The name of this company is FRESH MUSHROOM AND CO.  Is the official sales and marketing for the high quality among Malaysia market.  The significance for the name of FRESH MUSHROOM AND CO. as our company name is Mushroom that represents the product that we sell.  This is because to make people easy to recognise and remember our company.  We are believed that quality is the most important aspect in our company.  We want our potential customer to satisfy with our product and can be our loyal customers.  

1. Business Location

FRESH MUSHROOM AND CO.

No. 44, Jalan Sungan 9/25,

Taman Sri Gombak,

68100 Batu Caves,

Selangor Darul Ehsan.

1. Starting Date

        Our business will start on 1st September 2015. This will not be dissolve if one of partners is death but it will be dissolve if all partners are agreed to dissolve it.  

1. Nature of Business

        Fresh mushroom is under food sector and the reason why we choose this sector as our main business is because we believe Malaysia has the capacity and potential to become a market leader in this sector.  Our company is manufacturing food and distributing the product.

1. Future prospects of the business

        Our expectations for this mushroom based company for the coming 10 years are that we have stable and strong management in the company that can generate more profit.  All this can be achieved by opening lots of franchise firstly in Malaysia.  We will also introduce lots of new products that will open the eye of Malaysian.  We plan to produce our unique product line.  This 10 years plan will be generate more income and highly demand for us and also make Malaysia well known.  

PURPOSE OF BUSINESS PLAN 

1. The Entrepreneurs (Fresh Mushroom Manager)

        To understand the purpose of the business and act as guideline to manage the business effectively and efficiently.  Our company choose mushroom as the product of the company.  It is because mushroom is a healthy food that suitable for all people in the world.  Mushroom has the potential to be developed and suitable to be marketed to foreign markets.  

1. Financial Institutions

        To show the financial strength of the company especially when applying for loans and to convince the investors towards providing funds.  We choose Maybank Berhad as the Financial institution that involved in this business project.  

1. Suppliers

        Help convince supplier of the viability for our business venture thus benefiting both the supplier and our company in the long term business arrangement.

1. Company Staff / Workers

        The company should have a guideline to make sure the workers know the business goal’s and be responsible while doing their work.  

1. Customers

        We will persuade and influence our customer regarding to the products being offered and convince to them to buy our product.  The main objectives for development of Fresh Mushroom and Co. are to focus on mushroom as Malaysian favourite vegetables and make the productions and demands not stunted.  We are very delightful to make mushroom popular not just traditionally but also in modern way.  So, people will have an invasion that have fillings and flavour such as crispy mushroom with spicy flavour and others product that also have invasion.  We confidently would like to sell them and feel that it is very suit with Malaysian taste.  Our business vision is for local people and foreign not forget our Fresh Mushroom as Malaysian traditional and healthy vegetables and try to make mushroom as the famous vegetables to other countries.  

COMPANY BACKGROUND

PARTNER BACKGROUND [pic 3]

GENERAL / ADMINISTRATIVE MANAGER