Corporate Social Responsibility: A Lever for Employee Attraction and Engagement

Article 1

The title of article one is "Corporate Social Responsibility: A Lever for Employee Attraction and Engagement". Based on the title it's clear that the article mainly discuss about corporate social responsibility. Corporate social responsibility is about how companies or organization manage the business processes to produce an overall impact on society. During the process of the business operations, organizations must consider the quality of their management as well as the impact on society in the various areas. In a simple words, organizations must consider about the direct impact of their products or services to the environment and local communities, whether thier business operation has positive or negative impact to the society or environment. The quality of the management can be used as the indicator of a company's future performance.

Corporate social responsibility has become one of the most important part in big organization, as part of the long term strategy. Research shown that 80% of a sample of 1,800 corespondents age of 13 to 25 years old willing to work for a company that cares about how it impacts and contributes to the society (Jeanne, 2012). Most of the corespondents said that they uninterested to wotk for an irresponsible corporation.

Corporate social resposibility has become an advantage for companies that already implementing the CSR in the companies. However, as more and more companies and organizations become more concern about the benefits of CSR, they start applying CSR for the companies with the help of social media in order to communicate their CSR effort. However, as time goes by, CSR become a common practice among companies, that nowadays people pay less attention to it.

There are some steps that companies can do in order to utilize CSR effectively. First, they can use CSR to encourage employee engagement. CSR is important in both recruiting talented employee and maintaining the engagement of existing workforce. Most employees agree that their ability to contribute to any cause in the workforce, can improve their commitment and engagement to the core of the job function and to the company as well.

Second step is to utilize CSR as a medium to enhance global aptitudes. The practices of CSR may enable employees to learn new valuable skills that they can use in their regular performance in the workforce. In addition, occupied employees are tend to be happier and more productive that results in companies' good level of productivity efectiveness.

The last step is to optimize the investment in CSR by utilizing all kinds of social media, in order to communicate the investment and all its benefits to all the stakeholders which include investors, current employees and consumers, and prospective new hires tothe company. So, CSR not only useful for the companies as a long term strategies but also useful as a tools to attract younger qualified employees.

What a corporation is doing for society is both a matter of external communication and a way to influence employees‘ perceptions of their organization. CSR can influence social exchange dynamics as well as social identification processes within the company. CSR perceptions stimulate the adoption of workplace attitudes and behaviors that may ultimately foster companies performance .

Article 2

The second article is about ethical issues that arise in the business world. In today's business world, there are various kinds of ethical issues that has been faces by most of companies and organizations. Companies are generally have certain codes of ethic that each and every member of company must obey, follow and act according to it. According to (Businesscasestudy.co.uk, n.d. ) A business should also follow relevant codes of practice that cover its sector. Many companies have created voluntary codes of practice that regulate practices in their industrial sector. These are often drawn up in consultation with governments, employees, local communities and other stakeholders. (Kenneth, n.d.) has differentiate ethical issues in business into four categories, which are Fundamental issues, diversity issues, decision making issues, and compliance and governance issues.

First, let's take a look at fundamental issues. Fundamental issues is the most basic or essential ethical issues that companies must deal with such as issues related to intergrity and trust. Intergrity is the ability to act with honesty and be consistent in whatever it is we are doing based on the particular moral, value or belief compass we have. Beliefs, values and morals all relate to the culture in which we operate, so culture plays a role in determining exactly what integrity involves (Kristine, 2012). When trust is in place in a business, employers and employees are open with each other. They are not afraid to express their true views or opinions. This type of communicative environment lets employers give their employees a certain amount of independence, even when those employees are assigned to groups or teams. A high level of trust can be built between the companies and customers when there's a obvious commitment of ethicals business practices done by the companies. Trust and integrity are inextricably connected. Individuals and organizations use the presence or absence of integrity to determine whether an extension of trust is warranted. The existance of trust between companies and customers will determine the company's success in future.

Second is diversity issues. There are lots of issues that related to diversity existed inside the oranizations. For example, a diverse workforce may include individuals with different religious beliefs. However, in some cases, organization's diversity policies may clash with employees' religious beliefs. Managers should be able to address any issues and make the clarification that whatever an employee's personal beliefs are, the employee must respect others in the workplace. Next common issue is about gender. . In some countries, women are legally subordinate to men. Male and female workers from these countries may find it difficult to adjust to a diverse, inclusive work environment where men report to women, and women occupy top executive positions. Management must address these cultural sensitivities without violating antidiscrimination laws or otherwise reducing the effectiveness of diversity initiatives. As a good companies, they should be able to deal with diversity issuesin a proper manners such as enforces equal opportunity for all employees. Maximizing the value of each employees' contribution is a key element in your business's success.

The third complex issue is decision making issues. Ethical decision making processes should focus on protecting employee and customer rights, ensure all business process and operations are fair and equal, prioriting general rights and secure individual values and beliefs of the workers. a hiring manager must hire the person most qualified for the position, regardless of race, gender, age or national origin. Hiring decisions made in an environment that values diversity may create tension between an organization's diversity goals and equal employment opportunity guidelines.

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