Competitor Analysis of Industry

Comp analysis client overview ecdemy Organic Posting

1. Social Calendar

Under this activity, we created a social calendar for ecdemy learning solutions

1. About Social Calendar

Social calendar is a kind of template under which we add all the relevant information related to our brand. This calendar helps brand to increase its awareness and also to increase organic likes of the page.

By following social calendar, you can make your page more renowned. Social calendar is an editorial calendar which is basically for planning your content on social media. This calendar also helps in search engine optimization of you page.

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Figure 1: Template Of Social Calendar

For ecdemy, we created a social calendar on the theme “Digital Marketing Fair”. This theme was finalized by keeping our competitors in mind that what our competitors are doing on regular basis.

The time slots were fixed by keeping in mind that at what time posts perform better and give desirable results.

The posting was done on social media which increased the reach of our page and also improved the rating of our page. Social calendar helped brand to increase its followers and page likes.

People create paid campaigns for increasing their page likes. But this organic way that is social calendar gave us fantabulous results. We got nearly 21 likes in a day without paying a single peny to the platform. The calendar was a great success.

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Figure 2: ecdemy’s Facebook page

1. Organic Reach

These are the unique people who are shown our post by the facebook through unpaid distribution. To increase the organic reach of the page we should keep posting some relevant content on our page regularly. So social calendar was an optimal way to increase reach and this also helped in search engine optimization of the page.