Cocacola

Firstly, when we think of soft drink the first idea come out of our mind is definitely Coca-Cola. "The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, the Company's portfolio features 14 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, Coca-cola is the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day." (Cited: http://www.thecoca-colacompany.com/ 24 may 2011) and "the brief history about coca-cola company was established in 1892 in Atlanta, Georgia, but the history began in 1886 with the invention of syrup by john S. Pemberton, a pharmacist. The inventor's book keeper, frank M. Robinson, named the syrup coca-cola." (Cited: http://heritage.coca-cola.com/ 24 may 2011)

Now I will focus on the SWOT analysis of the coca-cola company. "Basically, SWOT analysis is a tool for auditing an organization and its environment. It is stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors." (Cited: http://www.marketingteacher.com/lesson-store/lesson-swot.html 25 may 2011)2.1 Strengths

*Best global brand

From latest internet ranking report has state that the Coca-Cola Company is no.1 of Best Global Brands in 2010. As what are this report describe about Coca-Cola company