Canon Introduction

Part A

1.0 Introduction of the company

1.1.1 Company's Founder and CEO

Canon Inc was founded by Takeshi Mitarai, Takeo Maeda, Saburo Uchida and Goro Yoshida. Fujio Mitarai is the current Chairman and CEO of Canon Inc. He was appointed as the President of Canon in 1979 and he resigned his position in 2010 until 2012, he returned to Canon Inc.

1.1.2 Range of Products

Canon Inc. is a Japanese multinational company which produces different types of imaging and optical products such as interchangeable lens digital cameras, printers, camcorders, calculators and others. It divides its business into three segments: Office Unit, Imaging System Unit, and Industry and Other Unit. The following diagram shows some of the examples from each segment.

Diagram 1: Examples of Office Unit

Diagram 2: Examples of Imaging System Unit

Diagram 3: Examples of Industry and Other Unit

1.1.3 Most Profitable Products

From Canon Annual Reports 2012, Canon Inc. most profitable products is from office unit segments such as multifunction devices (MFDs), printers and other equipment which produce high image quality, high resolution and high speed. It shows that office unit has the highest sales ratio among the three segments which is 50.5%. The following table shows the sales ratio per segment.

Sales ratio per segment

1.1.4 International Markets

Canon Inc. besides having their market in Japan which its headquarters are located in Japan, but they also have international market which are North America, Latin America, Europe, Middle East, Africa, Asia and Oceania.

1.1.5 Company's Competitors

The table below shows some of Canon's competitors from each segment.

Business Segments Canon's Products Competitors' Products

Office

Imaging System Cameras: EOS 70D

PowerShot G16 Nikon D7100

Pentax K-5 II

Sony Alpha 77(SLY-A77VQ)

Nikon Coolpix P7800

Industry and others

Canon's