Business and Marketing

TBT stands for ‘Turn Back Time’, TBT is a new local vinyl shop in Grimsby. We have created advertisements to promote the grand opening on the 29th of April 2016. We designed a newspaper advert that was created to be used also as a poster and we created an online advert.

Our target market is a variety of people of all ages especially those who are interested in vinyl records. We target the different age groups using different promotional methods such as our newspaper advert which will be explained below. We have selected a larger target audience because vinyl’s appeal to wider age range of people depending on their music interests in comparison to a product such as children’s toys that are targeted to children ages 3-12 years old.

The newspaper and poster was designed to be eye catching. We used multiple colours that are bright and that stand off the page, the design was based around the idea of ‘hippies’ and is a representation of the 60s. Majority of the older generation use newspapers rather than online social media therefore this method is appropriate in attracting the older generation to the vinyl shop. The logo is the biggest piece that stands out on the advertisement, it was designed to look like a funky turn table. We made our advertisements creative to brand our image as fun and exciting, we aim to make vinyl a new trend. If successful we will increase our sales at our shop and increase our publicity.

We created an online advert that again is very colourful and eye catching, yet is simple. We chose to use the logo as our online advert simply because it stands out. We are aiming to target people of all ages however by using the online advert we can specifically target people of a younger age who are interested in vinyl records. We will be using our online advert on social media platforms such as Facebook, Twitter, YouTube and Instagram. This is because it is a quick and easy way to advertise to our target market as ‘94%’ (Teen social Media, 2016) of young people use Facebook and other social media platforms. We hope that by using newspaper adverts, posters and online we will grow our company’s image and increase the interest in our shop.