Ashoka Confectionary

Ashoka Confectionary

Yippee Noodles:

Availability: Yes( Only Rs10 pack available)

-shelf was decorated with carious display stickers,thus helped in increasing the visibility

-demand was good according to the retailer

Competitor Products available:

Maggie Noodles in both the variants of packaging.

Top Ramens not available.

Sunfeast Biscuits:

Available: Yes

According to the retailer demand for Oreo has declined over the time.

Mittal Store

Yippee Noodles:

Availability: Yes

Demand: Demand has been stagnant,not able to tap into a new customer base.

Competitor Product:

Maggie

Sunfeast Biscuits:

The Demand For Dark Fantasy and Chocofills is good, consumer keeps coming back for more,

On shelf visibility was minimal, as the shopkeeper was running out of stock for few days thus shelves were covered with competitors product, still some space was left for sunfeast.

Goyal Departmental Store

Yippee Noodles:

Availability: NO

Sunfeast Biscuits:

Availability: No

The reason being the location of the shop,situated in the Bada Hindurao Area,also the reason being is that the shopkeeper does not deal in packaged food items,

Mahadev Stores

Yippee Noodles

Availability :Yes

Sales: According to the retailer the customer response to the product is also good,and demand has been increasing.

Sunfeast Biscuits

Not much data could be collected as the shopkeeper was busy attending to the customers,and thus the shopkeeper failed to give any more information.But going by the visual inspection,the shop was dominated by premium cream biscuits from various manufacturers.

Camella,Munchin,Darkfantasy,Pure Magic,Oreo being the major ones.

Also 1 shelf was dedicated to Dark Fantasy Chocofills with decorative visuals.

Bajrang Stores

Yippee Noodles:

Availability: Yes

Sales: Average, demand is not much,maybe because of the location of the shop.

Sunfeast Biscuits:

Shri Shyam Traders

Yippee Noodles:

Availability: Yes

Sales:Average,Even though they have been provided with various display stickers for yippee noodles,even then they are not able to increase the sales over a certain extent.

Competitors Products:

Maggie,Top Ramens

Sunfeast Biscuits:

The Shopkeeper says that the sales of oreo and Dark Fantasy have been almost equal,and also they both have separate consumer base,which doesn't intersect with each other.Also the retailer gets better margin in Oreo because of the display